Frietwinkel – A shop that sells sustainable, organic and crafted fries


Authenticity and craft are hot again! Especially in times of crisis we see a need for that. Utrecht now has its own first organic fries shop where pure craft can be found: the ‘Frietwinkel by dapp (bio food)’.

What is it?

After the success of the ‘Frietfiets’ (French fries bike) in 2012, devised by Roderick Heijning and his business partner, the first organic fries shop followed in August 2014 and was opened right in the heart of Utrecht. At the ‘Frietwinkel’ you will find the tastiest organic fries and other biological products.

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Why has the Frietfiets been so successful? First of all because everybody loves fresh fries at all times. Yet they are not easy to find. Rotterdam, Amsterdam and Haarlem already worked with the fresh fries concept. Utrecht just couldn’t stay behind. However the founders of the Frietfiets wanted something else than the usual white trailer to sell out their tasty fries. They wanted to offer a total different concept. Their keywords were: sustainable, organic and craft. The result? An original tricycle where fries are cut and fried on the spot. The Frietwinkel, their second fries concept, followed quickly.

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You can find the Frietwinkel in the Vinkenburgstraat 10, between the Neude and Oudegracht.

Why it is cool?

This is a good example of the Experience Economy, because no matter what, the Dutch will always want to pay to get their portion of French fries. Add the fact that the fries are freshly cut in front of you and a tasty innovative experience is born.

The Frietwinkel has future growth potential, because we see the need of fresh organic food, craft, authenticity and sustainability. People are willing to wait for their food, as long as it is fresh and honest. The Frietwinkel has effect on improving the quality of life, because instead of feeling guilty, their customers feel great after having eaten their treat, that is sustainable and organic. Let’s go get some potatoes!


Offline: On 14-11-14, I went to Utrecht to search for some coolhunts. I found this shop by passing the Vinkenburgstraat 10 in Utrecht.

Online: After visiting the Frietwinkel, I looked on the Internet for some extra information about this shop.


The Darling – A sugar sweet shopping paradise


Nowadays experiences with friends are more important. They are closer to the heart and less over-marketed. It’s not about rushing but resting. Rather than megastores shops are getting smaller and homely to be intimate with each other. The city becomes our living room where we want to feel at home as well. Feeling home while shopping? Go check out ‘The Darling’ in Amsterdam: a great example of ‘ wonderlust’ and the ‘living room society’.

What is it?

The Darling is a shop where you really don’t know where to start, because it evokes a ‘candy store feeling’. The collection exists of a mix of unique affordable brands, own designs and some vintage stuff. They have clothes, jewelry and other accessories. Apart from that, the store also sells pieces of ‘Things I like Things I love’.

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It has a candy store feeling, because besides shopping, you can experience a delicious coffee, tea pots and fresh juices with cupcakes and macarons to take away or to sit and relax in the store. The Darling created cozy spots where everyone can cozy up. You can sit outside, or inside on the lower and upper floor.

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The Darling also offers different workshops and events like knitting, customizing clothes, making jewelry, pimping cupcakes, living room theatre and open stage. Bookings can be made through their event book on their webpage. The workshops and events are held at the Cupcake Café in the store. Last but not least, they want to inspire people with their daily blog.

You can find this sugar sweet shopping paradise in one of the Nine Streets in Amsterdam at Runstraat 4.

Why is it cool?

It’s cool, because The Darling is a super homely, intimate and less over-marketed place for those who can appreciate rest over rush. It’s a place where you can think about the small things in life and that helps their customers and visitors to improve quality of life. The Darling certainly plays well to the trends ‘ wonderlust’ and ‘living room society’. No doubt you’ll feel yourself at home!

Another reason, why it’s cool is because of the ‘candy store feeling’. Take a cupcake and enjoy shopping or sit and relax in one of the cozy spots.

For shops to have future growth potential, I think they’ll need to create ‘The Darling’ like concepts. We live in a continuous busy world, where a moment of silence and joy is appreciated. Shops should show us their authenticity and craft. If not, I’m afraid online sales will grow even faster, so we might lose many beautiful and tangible stores. Wouldn’t that be a sin?


Offline: On 11-11-14, I went to Amsterdam for this coolhunt and visited the store at Runstraat 4.

Online: After visiting the store in Amsterdam. I looked on the Internet for some extra information about The Darling.

The night of your dreams – Win a memorable night in a KLM airplane


The leisure industry is becoming more and more important in our lives. There’s a lot of competition, especially in the hotel and catering industry. Hotels, restaurants and cafes are already trying to create special experiences for us, but Airbnb and KLM have something really marvelous now. If you’re looking for a truly memorable night away, you can win a night at KLM’s spacious airplane apartment.

What is it?

If you love flying and airplanes, than this might be your ultimate dream. KLM and Airbnb created a special event that will take place at a secured KLM area at Schiphol Airport (The Netherlands) on 28, 29 or 30 November 2014. The prize consists of a night in a KLM airplane at Schiphol Airport that has been remodeled and will not move during the event (stay). The residence is provided by KLM and is a real unique pop-up hotel in a jet liner of the Royal Dutch Airlines.

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But the prize also includes an Economy Class return ticket for the winner(s) and their guest(s) to fly to Schiphol from their place of residence. And last but not least, each winner will also receive an Airbnb coupon worth 500 Euro.

The plane crossed the globe 3675 times. The detached airplane comes with all conveniences and will truly be your home away from home. Inside the bright 366m² plane with 116 windows you will find for example a large living room, one master bedroom, two children’s beds, two kitchens and eight small bathrooms. It also has Wi-Fi, a toaster, a coffeemaker, comfortable first class chairs, a game console and a giant cockpit panorama window. And there’s a lot more. Just step inside the sliding front door and make yourself right at home.


The only thing you have to do to win this event, is to participate in this contest by clicking ‘contact host’ on Airbnb. Pick a date and tell Airbnb in a submission in maximum 100 words why and with whom you would like to come. There is no purchase or payment necessary to enter or win.

The winners will be chosen on originality and creativity of the submission.  If you win, there are some rules in the plane: 

  • No flying.
  • Don’t use the inflatable emergency slide.
  • Smoking is not allowed when the non-smoking sign is on.
  • No marshmallow roasting with the jet engines.
  • Please water our plants and feed our fish.
  • The consumption of alcohol is not allowed.
  • Please treat our plane like you treat your own plane.

The contest started last November 13th until November 20th 2014 at 12:00pm.

It’s not the first time Airbnb is coming up with a special pop-up hotel, they have already transformed a shop from Ikea in Australia as a place to sleep as well as the French Château Chenonceau. Airbnb is the world’s largest provider of private accommodations and by this promotion they want to show their unique travel experiences in over 800.000 facilities worldwide.

Why is it cool?

Winning a night in KLM’s spacious airplane apartment is really cool and something I definitely would love to experience myself. I might send a submission to Airbnb!

It’s new and innovative, because when do you get a chance to have a complete airplane all for yourself?

You don’t have to pay money, but even if you would have to I’m sure there are lots of people who want to stay a night at the pop-up hotel in the jet liner. It’s a good example of the Experience Economy we live in. You pay for the experience and you get memories in return.

Besides you can experience the identity of KLM. But it also has a parallel with the subject living room society, because you can make yourself comfortable and at home. In fact it will truly be your home away from home.

I think it’s very creative that Airbnb and KLM came up with this smashing idea. It’s smart, because they are not only getting attention for themselves. They also offer customers a nice time, hospitality and a look into their companies.

For now it doesn’t have real future growth potential, because the spacious airplane apartment is temporary. But you never know what they might come up with.


Offline: Me and my family are loyal KLM travelers. Sometimes I page through the magazine, searching for interesting articles. This time my dad and my boyfriend informed me about this amazing coolhunt.

Online: I searched the Internet for some extra information and pictures about the promotion of Airbnb and KLM.

MCHL – A design store full with innovative and experimental 3d-printed products


First 3d-printing products were expensive and maybe a little bit uncommon. But now 3d-printing becomes part of our daily life and you see it more often. Stores that have this kind of products are hot and we all know a little bit of this manufacturing process. In the experience economy we are living in, the story behind the product is becoming more important. Especially for the serendipity seekers, people that discover and explore for new experiences and make room for fortunate accidents. They also focus on process versus product. You can say, that there is an increasing demand and need for authenticity. Now there is a store where you can find experience in the products, it’s called MCHL.

What is it?

MCHL is a brick ‘n mortar shop located in Utrecht at Oudegracht 254. The shop has opened just a couple of months ago and might be one of the first shops in the Netherlands to sell only 3d-printed products.

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You can find products that are one-of-a kind. All the products are made by a 3d-printer and Dutch designer Michiel Cornelissen designs them. Cornelissen is engaged in digital manufacturing, technologies such as 3d-printing that can manufacture complex products without the need for large investments. This is also reflected in his designs in the shop, where he merges special user products with the technology of 3d-printing. In the shop you can find jewelry, interior products and electronic accessories for example. 

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Some special products are One In A Million Bird, Happy Bird, 36 Pencil Bowl en E 5.55. They all have a special story. But the story behind the E 5.55 is charming.

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The E 5.55 is a necklace made of 3d-printing and 111 five-eurocent coins. This idea is designed by the fact that Cornelissen was intrigued by the beauty of some of the things we take for granted, In this example the five-eurocent coins, that are little industrial gems. It’s a project that wants to show us the intricate geometries and flexible behavior that is possible with 3d-printing by holding 111 five-eurocent coins firmly in place to create a gorgeous necklace. You can buy the E 5.55 as a complete necklace with coins, or make it fun by buying it as a DIY (do it yourself) project. This is an unique and special jewel with a beautiful story behind it.

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If you want to know more stories behind the different kinds of products, take a look at or visit the store in Utrecht.

Why is it cool?

It’s cool, because design, production and sales are closely linked now. It also seems like there’s something new to experience in MCHL every week. If you’re looking for a cool present or just something fancy for yourself, you will find some unique products here. Normally design isn’t affordable, but the products from MCHL are.

Besides the experience in the product, serendipity seekers and authenticity, wonderlust is also an important thing you can see in some of the products in the MCHL store. Wonderlust means, see the extraordinary in the ordinary. People that feel connected with wonderlust, want to amaze and wonder, reflect and appreciate, but also want to see the small things in life. The E 5.55 is a good example of appreciating the small things in life.

Behind every kind of product is a story and that’s what makes it so special and why people feel connected with the products. This might be a good reason that the products from Michiel Cornelissen has future growth potential.

In short, it’s not only affordable. It’s also unique, has a story and is innovative and durable.


Offline: I went to Utrecht to search for some coolhunts on 14-11-14. I found this shop walking down the Oudegracht in Utrecht.

Online: After visiting this brick ‘n mortar shop, I looked on the internet for some extra information about MCHL.


United Nude – A highlighted dark-shop concept


Brands can be experienced to the core. Flagship stores give us a good insight of the brand’s identity. It’s more than just selling products. If you’re in for a memorable experience make sure to visit the flagship store United Nude in Amsterdam.

What is it?

United Nude is a brand founded on conceptual design, clarity, elegance and innovation.It has a wide variety of shoes, from injection molded shoes to high-end carbon fiber heels.

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It all started with the broken heart of Rem D. Koolhaas (Creative Director and Co-founder of United Nude). Rem’s effort to get back the girl was made by reducing architecture to its smallest and most tender scale, that of a woman’s foot. His romantic inspiration appeared to run out at a reality.


Galahad Clark (Founder and seventh generation shoemaker from Somerset, England) saw the ‘Möbius’ shoe model and he was convinced immediately. Rem and Galahad created United Nude, with their unique talents and shared vision. United Nude launched the Möbius shoe in 2003, which since then has been recognized as a design-classic. United Nude also became the leader in architectural footwear.

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Some of United Nude’s recent highlights are the nine successive Haute Couture shoes with Iris van Herpen, Lady Gaga’s Fame shoes and the Nova Shoe by Zaha Hadid.

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But besides Iris van Herpen and Zaha Hadid, UN has a lot of collaborations, for example: Mattijs, Antoine Peters, K-Swiss, 223, 5PRCITY, Dr. Sky, Calligraffiti and Mashama.

The brand has positioned itself at the intersection of design and fashion and gained international appreciation for the brand’s creative work. United Nude is with its over 10 years of experience in 3D printing, now a regular collaborator with 3D printing market leader 3D Systems. The shoes are sold in over 40 countries. Besides Amsterdam, there are also flagship stores in London and New York.

The DNA and characteristics of the brand’s products are distinct in the interior design of the flagship store in Amsterdam. The store has a dark-shop concept. It’s completely dark in all areas other than those where the products are showcased and literally highlighted.

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The most important and markedly element of the store design is the Wall of Light. This is a computer-controlled LED wall, which displays the United Nude products as a work of art embedded in geometric frames.

The flagship store of Amsterdam is located in the prestigious city center address of Spuistraat 125A.

Why is it cool?


First of all, the story behind United Nude is what makes the concept so strong. Secondly, United Nude works with a lot of great designers, architects and other people, like Iris van Herpen and Zaha Hadid.

But also, United Nude has a perfect balance between concept, style and comfort.The shoes are innovative and rare. You see the newest shapes and materials combined with different techniques in the products. Unique, is that United Nude has designed and developed its own materials. You can think about printed fabrics with geometric designs, but also woven fabrics, quilted fabrics and rivet concepts on top of luxurious leathers. Normally, the shoes are more casual, but always with an architectural twist. That’s what makes it so special.

United Nude for sure has future growth potential, because with every passing season it successfully found its way to become a part of daily life. From catwalk to your feet, the shoes of United Nude have style and comfort. Strangers on the street will comment on the innovative and geometrically strong designs.

If we take a look at how United Nude can improve the quality of life, we see some important elements. The comfort part will help increase the physical wellbeing. Your emotional wellbeing will increase by respectability, confidence, satisfaction and the mental state that the shoes of United Nude give to you. Also social wellbeing is important, because you spread the word to others how amazing these shoes are and from the other side people can give positive feedback. Last but not least, it will increase your material wellbeing if you buy a pair of shoes. 

Besides the product itself, the experience in the flagship store increases your experience of the brand. The Wall of Light is really spectacular, while standing in a dark shop.

In short, this memorable experience is something you really have to see in your leisure time.


Offline: On 11-11-14, I went to Amsterdam for this coolhunt and visited the Spuistraat 125A.

Online: After visiting the flagship store in Amsterdam. I looked on the internet for some extra information about United Nude.