MUD Jeans – Lease a Jeans


There is a new generation upcoming. We are striving towards a use-culture rather than a possession-culture. MUD Jeans with its fashion preview ‘Lease a Jeans’ is a good example from this use-culture. 

What is it?

MUD Jeans is a Dutch fashion brand that is sustainable and brought a fashion preview on the market: ‘Lease a Jeans’. You don’t buy jeans anymore, you use it. This is a new way of consuming.

The jeans from MUD Jeans can be purchased or leased. But they always want their pants back, so they can recycle it in new fashion products. Why? Because recycling reduces waste, consumption of water and raw materials.

Lease a Jeans wants to show us that a circular economy in the apparel industry is possible.

jeans-default 0-0

Why is it cool?

The brand and concept of MUD Jeans are cool, because they show us that a circular economy is possible in today’s society. I hope that this will inspire other people and they will take this as an example.

This signal really says something about status. You are what you do. But companies are also getting more transparent for the rest of the world. They provide a better view into what they do. This is set to continue in the future.

Companies will also make more use of powerful images. They want to anticipate in the growing world of virtualization.

Be the one who cares! Join the Mud Generation and Lease a Jeans!


I read an article about MUD Jeans in Tribu-te number 4/winter 2014.

I’ve also taken a look at





StoryDress – A dress that takes you anywhere


Wearable memories are often around us and are getting more important to us. We want to save our special memories and create something tangible around it. At ‘StoryDress’ you can create your own custom made silk dress from a picture of your choice and make your story come to life.

What is it?

Every dress tells a story. What’s yours? The collection of StoryDress takes you on a journey through the rich history of Italian sericulture. At StoryDress, digital printing methods and the finest silks are merged in handmade dresses. Each design tells its own story and makes you dream of ‘La Dolce Vita’.

Every season StoryDress designer Suzanne Meijer travels to capture its story, its charming authenticity and its forgotten craftsmanship. She takes photographs of iconic places, but she also finds herself in the hidden and forgotten treasures.

250336_ae0e95322066425f8c2d7b63f15c969b.jpg_srz_323_894_75_22_0.50_1.20_0.00_jpg_srzPrefer to experience your own story? That’s possible. Suzanne Meijer designs a custom-made dress as required, to create your own personal dress. This way you can make your story come to life into a tailor made silk dress: a wearable memory.

Why is it cool?

It’s cool, because Suzan Meijer has interwoven authenticity and new technologies into cloths. As a result, a new world of possibilities will be created. You can give it your own dimension, its own identity.

We can all see that virtualization is becoming more essential in our society. People bring more things into the picture. In the future this will increase.

Besides, cultural diversity where looking for your roots and wings, is a trend that makes this signal attractive and inspiring. You can bring certain elements of a culture into cloths. Who knows where this could be more integrated in the future…

In short, things are more possible in our society and the urge to create something will rise. Like StoryDress would say: “…don’t just follow the Stories, Create your own.’’


I went to the Masters of LXRY fair, where I received information about this dress. Besides I found an article in the ‘Beurscatalogus Masters of LXRY 2014’. 

I’ve also taken a look at:

The Other Side of Fear is Freedom


Androgyny, an interesting movement. It may have some extreme examples, but is growing quickly. The youth is caring less whether they’re a boy or girl. It’s a bit of a mix of both. Men and women are getting closer together. Micky Hoogendijk, made a exhibition ‘The Other Side of Fear is Freedom’, where we can see an androgyny picture ‘The Bride’.

What is it?

Micky Hoogendijk is a Dutch woman who already did a lot. She was an actress and a model. Now she makes photographs by using recurring themes like religion, society and mythology. Each work is intensely personal and takes both herself and her subject on a journey that provokes fundamental questions about life and our existence.


Special is that Hoogendijk takes the beholder on a journey into her universe: a dynamic and inspiring realm where visual arts, technology and theater melt together into photography.

Hoogendijkʼs work is known for its sharp iconic images that will certainly touch your soul. With her camera she tries to enchant the picture with lighting. Her images often contain religious and mythical themes as well as daily scenes. At the core of her work lies a quest for the majesty of vulnerability, an image without embellishment that captures the powerful essence of naked emotion.

Eduard Planting Gallery is presenting the exhibition ‘The Other Side of Fear is Freedom’ from Hoogendijk. This exhibition can be seen from the 10th of January till the 7th of March 2015. In ‘The Bride’ you can see a boy that she uses often as androgyn model. She wants to show us that sexes are getting closer and that it doesn’t matter anymore how you look like.


Why is it cool?

Androgyny may have some extreme examples, but it’s growing quickly. There are a lot of cool and inspiring examples, like Andrej Pejić who became multi-usable as model. Among others, he showed that Hema’s Mega Push Up BH could create a female form on a male body. Or think about Saskia de Brouw, whom is the first female model presenting the new male fashion line of Saint Laurent.


By the influence of individualism, androgyny had a chance to grow. People this time, dare to be different than others. The youth is becoming more transparent and shows us without doubt how they live and what they stand for.

For the future we can say that androgyny is not only about beauty, but also about roles. Are things getting more gender neutral? What would be the consequences for stereotypes and beauty? These may be questions we’re dealing with in the future. Especially, since we can see androgyny happen around us more often.


I found an article from ‘The Bride’ in the LXRY 01-02-2015. After that, I visited her page:

For pictures I went to:, and

I’ve also taken a look at:

Women in all its uniqueness


To determine what is masculine and feminine is part of our culture, but this will change over time. How do you behave as a man/woman? What you’re supposed to do? What role patterns? What we hang on whom we are to show that we are male or female? The Dutch Photographer Gaby Fling shows this well with her sensual images, in which the woman plays a major role.

What is it?

Gaby Fling is known for her national and international reputation. In her recent work, Fling shows us how beautiful, young, pretty, luxury and exclusive a woman can and should feel in the year 2015. For this series Fling headed off to cultural cities such as New York, London, Paris, Saint-Tropez and Ibiza. Her work is a sensational celebration of women in all its uniqueness. 

MISTRESS Amsterdam 1

Why is it cool?

In this signal we can see that Femininity is an important subject, but individualism and status are as well. At all times the woman had a certain role and this will develop further in the future. You always have to look to what time we live in, but for now we can say that women are becoming more powerful and stronger. They go along with the individualism and build a certain status. In this way they distinguish themselves. You are what you do.

Around us, we see a lot of examples of Femininity, with a touch of individualism and status. Viktoria Modesta, singer and model, shows us what imperfect means. When her leg had to be amputated it didn’t mean that she stopped following her dreams. She is the first leg amputee pop star and is encouraging everyone to always follow their dreams, no matter the obstacles. She makes her ‘imperfect leg’ a perfect accessory. Both the photography from Gaby Fling as well as the story from Viktoria Modesta inspire me. I think this will inspire other women and perhaps men to do what you love and do what you feel comfortable with.


Below you can see a video of Viktoria Modesta.

As said, the role of the woman will develop. We already have great examples and role models, but I think there will come many more, if we look at how everyone is getting more individualistic. Women can and may do more. This results in an even stronger woman in the future, where levels as economy also become stronger.


I went to The Masters of LXRY and I saw the pictures of Gaby Fling. After that I read an article about her in the ‘Beurscatalogus Masters of LXRY 2014’. I also visited her webpage:

I found an article from Trendpit about Viktoria Modesta on my timeline on Facebook: 

Besides I visited her own page:

Looking for your roots and wings?


If we’re looking for cultures for example, we can see that roots and wings are becoming more relevant. In a continuous busy world with a lot of technology/digitization, we look for nostalgia. People are starting to dress themselves as in previous generations or looking for old pictures and memories. A good example is the photographer Christine McConnell. For her, musing about old family images just wasn’t enough; she wanted to be in them, too. 

What is it?

Christine McConnell replicated her family portraits (maternal bloodline) going back two hundred years, in a series titled ‘Seven generations of American women’.

McConnell always had a hard time feeling connected to really old pictures of family members of hers from generations back, specifically the women. She tries to

imagine what it would feel like to live in the time that they lived in. But also, what it would look like to wear the super uncomfortable clothes they wore, and how she would have styled her hair in the amazing ways they did. But it’s hard picturing these things, because 2015 is pretty different from the 1800s and 1900s.

McConnell’s inspiration behind the project began with the picture of her mom in a red dress hanging in the stairwell. They’ve always been told they look alike, and when McConnell turned 32 her mom gave her the red dress from the photo (in which she was 32). After which the thought came to McConnell that if she replicate the image as well as possible, would she see more similarities? When she was done she was really surprised, which motivated her to go back in time as far as she could to see what gets passed down through one line of women.

McConnell not only imagined what she would look like as one her own ancestors, but she became them. This is what makes it so special.

Below you can see some portraits. On the left you can see the ancestors and on the right Christine herself.


(Christine and her mom, born 1957)


(Christine with her great-grandmother, born 1898)


(Christine with her great-great-grandmother, born 1858)


(Christine with her great-great-great-grandmother, born 1821)

Why is it cool?

The story and portraits from Christine McConnell are cool, because they show us the joy of searching for your roots and wings. I think it’s a very strong story and people perhaps feel connection when they see this. People that love to search in the past, can transform certain elements into their own form.

Another reason why I think it’s cool, is because you can’t go back in time, but you can see a glimpse of how things used to be. Creating things like this, will feel special.

As said, digitization has resulted in nostalgia and makes this signal inspiring and attractive.

In the future the desire for nostalgia will increase, because the process of modern technology is unstoppable. The modern technology has its advantages and disadvantages. But if we look for the desire for nostalgia it will be an advantage. People will look more for memories, old pictures, clothes and so on. They will appreciate their past and look for their roots and wings. Perhaps they will come in contact with extraordinary stories, which they can share with others.

This signal certainly has potential, because people always try to stick to solid stories. It’s like religion. Faith keeps human alive and so stories do. The more modern we are, the more popular stories like this will be.

Besides, the ‘mixed human’ arises in the future. People will look more the same and it’s hard to distinguish yourself. This is also a reason why stories like this are becoming more important in the future.


I found this article on my timeline on Facebook. Then I went to the following website:

I also looked on her own page and Facebook: &