Carlsberg’s Green Fiber Bottle – Beer bottles of wood


Today I am giving you another example of the growth in fair packaging and products that are environmentally friendly. Creating a better and fair world is paramount. Collaboration and sharing knowledge are the key to empowerment. The ‘Green Fiber Bottle’ project of Carlsberg creates a better world in making.

What is it?

The Green Fiber Bottle is a project and initiative of the Copenhagen-based company Carlsberg in partnership with EcoXpac. Last month Carlsberg announced plans to develop and debute the world’s first fully biodegradable sustainably sourced wood-fiber beverage bottle.

The bottles are strong, from durable material and are 100 percent compliant with the strictest food and beverage regulations.

It’s great that the bottles generate 0 percent waste, because they are 100 percent biodegradable.


Why is it cool?

It inspires me that major brands around the world seem to be working towards packaging optimization with greener methods in mind. This in order to create awareness among consumers, but also to create a better world for all of us.

Not only companies and organizations come up with initiatives, but also consumers see that something must be done. This is because the knowledge about what is happening in the world – such as climate change – is spread all over the world.

This signal is a good example of how we used to handle things in the past and how we are dealing with them today and in the future. Probably not only beer bottles will be made of wood in the future, but also other products will appear on the market. It’s to be expected that – beside wood – products and packaging will consist of materials we wouldn’t think of now.

We might be all ‘clunking’ our beer bottles in the near future instead of ‘clinking’ them!



Going vegan?

martin-creed-x-pierre-gagnaire-5We live in an open world, including a lot of anger, distrust and cynicism. This is  because the world has become more transparent. The sharing of knowledge is generally fine, but people not always prefer to know or find out about some things. We tend to be less confident and we’re getting more directionless. As food is concerned, people have many questions. They often don’t know what happens to their food. They want it to be fresh and honest. An interesting shift is in progress. We see that people are increasingly switching to vegetarian products. That’s why I want to talk to you today about the ‘vegetarian lobster’.

What is it?

In many ways people are playing with food. Original products are counterfeited and we see that the vegetarian variant is increasingly coming to market. This is due to preference and sometimes faith, but also because vegetarian people want to eat luxury food. On the other hand people who are not vegetarian would like to eat a refined food dish that doesn’t look like a vegetarian dish. An example of this is the vegetarian lobster.


The vegetarian lobster is a lobster that can almost not be distinguished from the original lobster. People who counterfeit fish or meat products do there very best to make it look like the original product. The only difference is that the product does not contain any extract of fish or meat. In terms of smell, color, taste and texture, it’s almost the same. People can now decide whether to go for the authentic fish or meat variant or the vegetarian one.

In the following web link you can find a documentary from ‘De Wilde Keuken’ with Wouter Klootwijk, that tells you more about the vegetarian lobster (see 10:17 – 13:11)

Why is it cool?

For many people it’s a great thing to have a choice what to eat. Whether it is a fish or meat product or a counterfeit vegetarian product. It doesn’t matter anymore, because the new product is almost the same like the original one.

Vegetarian food has become a certain luxury and this will increase in the future. Besides, it’s more normal and accepted to eat a vegetarian product. Its taste, color, smell and texture are getting better and better, while more and more often the vegetarian version is replacing the original fish and meat products.

What will happen with original fish and meat products? Will they be replaced and disappear some day?

One thing is for sure: The vegetarian is rapidly gaining popularity in the world. Why? We know what happens to products and we are able to make a choice to do things in our way.

What about you? Are you going vegan?


Scoff-ee Cups – Help the environment by eating branded cookie cups


There is a growth in fair packaging and products that are environmentally friendly. The focus on environmentally conscious millennials is immense. Around us we see a lot of examples that anticipate on creating a better and fair world. The ‘Scoff-ee Cups’ of the brand Kentucky Fried Chicken (KFC) are a good example of these growing needs.

What is it?

Soon coffee and cookies literally go together.

To celebrate its 50th anniversary, the fast food chain KFC has unveiled its Scoff-ee Cups made out of cookies, sugar paper, and heat resistant white chocolate.

 eetbare-beker-kfcThe edible cup is environmentally friendly and will create less waste, because you don’t have to throw paper cups in the trash anymore.

The project is currently in the testing phase and KFC is working hard to bring these edible coffee cups on the market.

But how does it work?

While you enjoy your cup of coffee, the chocolate melts slowly and you can enjoy your cookie at the same time.

The brand also gives the taste sensation a boost with some extra-added pleasant aromas.

‘The cups not only taste great but also smell good’, says Brandy Wright of Robin Collective from London that the cup developed in cooperation with KFC.

Smells like coconut sun cream, freshly cut grass and wild flowers should evoke positive memories we associate with warm weather, sunshine and summer holidays.

Why is it cool?

It’s cool because the cups are meant to give consumers a waste-free product and a new coffee drinking experience. The concept of edible cups might not be new, but KFC has a big name and hopefully have a great impact for how we interact with the environment and honest and smart packaging.

So it’s not only a marketing tool, it’s also a way to tell consumers that KFC is invested in creating quality products that are good for the environment too.

Companies and organizations show us that things can be different. They want to raise awareness and inspire others to want to do something better for the world. This is a form of empowerment.

I believe that these initiatives/signals like Scoff-ee Cups will only get bigger and better in the future. Besides, I think the trend by using scents to create unique experiences and associations for their products will increase.

In short, fair and smarter packaging with a touch of experience that creates awareness and inspires others, are the future.


Kinky Food Spoofs – 50 Shades of Food brings the bedroom into the kitchen

271358_1_800It seems like we are always looking for a certain freedom. Freedom where issues can be discussed openly. In our mind, we have the playing field between privacy and freedom. But it seems that we go to a radical/total transparency. Transparency is the new green. Is this where we’re going? And can and do we want this? It is the end of secrets. We treat each other differently, this is especially evident in products/photography such as ’50 Shades of Food’.

What is it?

In the series of 50 Shades of Food, we can see edible food items that are decorated to spoof the Fifty Shades of Grey film and novels. Kinky activities and pleasure toys have become the epitome of table talk.

Bryan Regan, who has made this series, shows images of bananas, bottles of honey, oranges and even raw chickens undergoing conventional S&M role-plays. Sex and humor are combined.


271358_2_800The series of Regan are quite hilarious. Bet you never thought you’d see a bottle of honey tied up to a chair or a nipple clamp attached to an orange, did you? For sure this series takes things to a whole other level.

Why is it cool?

It’s cool and inspiring, because what was once unthinkable to even mention, is now a casual dinnertime conversation (in most of the cases). Nothing’s too crazy.

Maybe the series of 50 Shades of Food are a little bit erotic, but it’s a good reflection of how open the society is getting. Sex and humor are getting more connected to each other and it’s very normal to talk about stuff like this where and whenever you want. The playing field between privacy and freedom is becoming less significant. Perhaps this is the reason why we’re going to a radical/total transparency. Not only because how we behave but also how and about what we talk to each other. We can discuss openly about anything we want, without any embarrassment.

Films and books like Fifty Shades of Grey increases the way we talk and are inspired about sex and makes this subject more open for us. I think that there will be more different signals that will open the mainstream public to talk more open and share things with each other about anything.

Taboos will always be part of our lives. But the more open we get and can talk about anything we want, the easier for us to conquerable this in the future.


Become a seed saver


Human health, environmental protection and food security are important issues for us. Whether it’s on television, Internet or in magazines, everywhere we see promotion of a healthy food system. Not only the government and other agencies are involved, also businesses and individuals are. As a consumer you have the power to make informed choices. It all starts with the seed, the foundation of the food system. We see things are going more local and the agriculture with its Do-It-Yourself urban farming is getting more important. Different signals want to show us in all openness, how important and admirable this forgotten source of food (seeds) is. They want to create particular awareness. There are a lot of signals that address to the DIY urban farming. For example the shroombox of Fungaea, that responds to the need to do things yourself. But today I would like to describe the great ‘AH Moestuintjes’ (Kitchen Garden) from one of the largest supermarket chains in the Netherlands, the Albert Heijn. And I would also love to tell you about USC Canada that has teamed up with eight Canadian musicians to promote seeds as the foundation of food systems.

What is it?


The AH Moestuintjes is a good example of DIY urban farming and creating a particular awareness. With these pots with seeds you grow your own kitchen garden. See how nice it is to grow a seed, for example a lettuce, in only eight weeks. Discover how green your fingers are and learn all about sowing, taking care of and cultivating vegetables, fruit and herbs. The AH is responding well to the agricultural sector with local products.

From the 16th of February till the 15th of march 2015, each week you will receive by a number of promotional products a free kitchen garden jar, kitchen garden or Growth & Do booklet. You will receive free items like a kitchen garden with seeds at 15 euros of shopping. You can save for up to 20 types of plants, like basil or eggplant. Of course you can also buy these items if you want. In addition to these items, you can buy other products for example like a gardener bag or gloves.

All schools that have registered for the curriculum ‘I eat better’ of Albert Heijn receive the opportunity to pick up free at AH a kitchen garden starters kit.

The idea of AH moestuintjes shows its sustainable side, because its 100 percent naturally degradable.

Now let’s talk about USC Canada that teamed up with eight Musicians to promote a healthy food system.

USC Canada is a non-profit organization focused on establishing programs in food security, climate change and more. The most important thing they want to show us with the help of eight Musicians (Amy Millan, Tim Baker, Leslie Feist, Jim Cuddy, Tim Kingsbury, Bruce Cockburn, Ian Thornley and Sam Roberts) is that seeds are the foundation of food systems. After all, this is where it begins. All the world’s food begins with a seed.

They are successful in creating awareness of this often overlooked source and showing how important and admirable seeds are. How do they do this? They encourage people to become a seed saver through a few easy steps. This includes for example supporting seed diversity through the food eaten, planting a variety of interesting seeds from local seed producers and simply learning more about the world of seed.

They actually do the same as the kitchen gardens from the Albert Heijn, do more local and create more awareness. Not only for ourselves, but also for the future. For our children and more…

See the following and inspiring video.

Why is it cool?

As already said this signals are about human health, environmental protection and food security. We want more local products and the agriculture with its DIY urban farming is getting more important. Important in both signals is to create more particular awareness.

There is a growth about the safety of the products. Now you can grow your own vegetables, fruit and herbs in front of you. This without being sprayed with chemicals, or whatever. You don’t have to worry anymore. This is what makes it attractive and inspiring for a lot of people, at least for me. And also because it’s an instructive production process.

We surely can talk about the influence of the open world in both signals. Transparency by the need for more openness. This to knowledge, wanting to know as a basic need. This is because of the curious nature of human beings. We can also call this sharing. The sharing from AH moestuintjes and USC with the eight musicians to create more particular awareness. This particular awareness can be seen as a sort of empowerment. Businesses and agencies have the power to create this. But another reason why it’s transparent, is because you know where your food comes from. From day one you will be involved.

In certain sense, you see a kind of collaboration. Working together with nature or with others for a better environment. Sowing, taking care, cultivating, harvesting, cooking and eating.

These signals have potential in the future, because concerns like human health, environmental protection and food security will increase.

If we can work together, share our knowledge and particular awareness, be transparent and open, be strong and have empowerment about our own decisions of health, food and nature, we can take on the world. We can create a better quality of life for others and ourselves. Wouldn’t that be great?

The only thing you have to do is to celebrate seeds!