Carlsberg’s Green Fiber Bottle – Beer bottles of wood


Today I am giving you another example of the growth in fair packaging and products that are environmentally friendly. Creating a better and fair world is paramount. Collaboration and sharing knowledge are the key to empowerment. The ‘Green Fiber Bottle’ project of Carlsberg creates a better world in making.

What is it?

The Green Fiber Bottle is a project and initiative of the Copenhagen-based company Carlsberg in partnership with EcoXpac. Last month Carlsberg announced plans to develop and debute the world’s first fully biodegradable sustainably sourced wood-fiber beverage bottle.

The bottles are strong, from durable material and are 100 percent compliant with the strictest food and beverage regulations.

It’s great that the bottles generate 0 percent waste, because they are 100 percent biodegradable.


Why is it cool?

It inspires me that major brands around the world seem to be working towards packaging optimization with greener methods in mind. This in order to create awareness among consumers, but also to create a better world for all of us.

Not only companies and organizations come up with initiatives, but also consumers see that something must be done. This is because the knowledge about what is happening in the world – such as climate change – is spread all over the world.

This signal is a good example of how we used to handle things in the past and how we are dealing with them today and in the future. Probably not only beer bottles will be made of wood in the future, but also other products will appear on the market. It’s to be expected that – beside wood – products and packaging will consist of materials we wouldn’t think of now.

We might be all ‘clunking’ our beer bottles in the near future instead of ‘clinking’ them!



Scoff-ee Cups – Help the environment by eating branded cookie cups


There is a growth in fair packaging and products that are environmentally friendly. The focus on environmentally conscious millennials is immense. Around us we see a lot of examples that anticipate on creating a better and fair world. The ‘Scoff-ee Cups’ of the brand Kentucky Fried Chicken (KFC) are a good example of these growing needs.

What is it?

Soon coffee and cookies literally go together.

To celebrate its 50th anniversary, the fast food chain KFC has unveiled its Scoff-ee Cups made out of cookies, sugar paper, and heat resistant white chocolate.

 eetbare-beker-kfcThe edible cup is environmentally friendly and will create less waste, because you don’t have to throw paper cups in the trash anymore.

The project is currently in the testing phase and KFC is working hard to bring these edible coffee cups on the market.

But how does it work?

While you enjoy your cup of coffee, the chocolate melts slowly and you can enjoy your cookie at the same time.

The brand also gives the taste sensation a boost with some extra-added pleasant aromas.

‘The cups not only taste great but also smell good’, says Brandy Wright of Robin Collective from London that the cup developed in cooperation with KFC.

Smells like coconut sun cream, freshly cut grass and wild flowers should evoke positive memories we associate with warm weather, sunshine and summer holidays.

Why is it cool?

It’s cool because the cups are meant to give consumers a waste-free product and a new coffee drinking experience. The concept of edible cups might not be new, but KFC has a big name and hopefully have a great impact for how we interact with the environment and honest and smart packaging.

So it’s not only a marketing tool, it’s also a way to tell consumers that KFC is invested in creating quality products that are good for the environment too.

Companies and organizations show us that things can be different. They want to raise awareness and inspire others to want to do something better for the world. This is a form of empowerment.

I believe that these initiatives/signals like Scoff-ee Cups will only get bigger and better in the future. Besides, I think the trend by using scents to create unique experiences and associations for their products will increase.

In short, fair and smarter packaging with a touch of experience that creates awareness and inspires others, are the future.