MCHL – A design store full with innovative and experimental 3d-printed products


First 3d-printing products were expensive and maybe a little bit uncommon. But now 3d-printing becomes part of our daily life and you see it more often. Stores that have this kind of products are hot and we all know a little bit of this manufacturing process. In the experience economy we are living in, the story behind the product is becoming more important. Especially for the serendipity seekers, people that discover and explore for new experiences and make room for fortunate accidents. They also focus on process versus product. You can say, that there is an increasing demand and need for authenticity. Now there is a store where you can find experience in the products, it’s called MCHL.

What is it?

MCHL is a brick ‘n mortar shop located in Utrecht at Oudegracht 254. The shop has opened just a couple of months ago and might be one of the first shops in the Netherlands to sell only 3d-printed products.

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You can find products that are one-of-a kind. All the products are made by a 3d-printer and Dutch designer Michiel Cornelissen designs them. Cornelissen is engaged in digital manufacturing, technologies such as 3d-printing that can manufacture complex products without the need for large investments. This is also reflected in his designs in the shop, where he merges special user products with the technology of 3d-printing. In the shop you can find jewelry, interior products and electronic accessories for example. 

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Some special products are One In A Million Bird, Happy Bird, 36 Pencil Bowl en E 5.55. They all have a special story. But the story behind the E 5.55 is charming.

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The E 5.55 is a necklace made of 3d-printing and 111 five-eurocent coins. This idea is designed by the fact that Cornelissen was intrigued by the beauty of some of the things we take for granted, In this example the five-eurocent coins, that are little industrial gems. It’s a project that wants to show us the intricate geometries and flexible behavior that is possible with 3d-printing by holding 111 five-eurocent coins firmly in place to create a gorgeous necklace. You can buy the E 5.55 as a complete necklace with coins, or make it fun by buying it as a DIY (do it yourself) project. This is an unique and special jewel with a beautiful story behind it.

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If you want to know more stories behind the different kinds of products, take a look at or visit the store in Utrecht.

Why is it cool?

It’s cool, because design, production and sales are closely linked now. It also seems like there’s something new to experience in MCHL every week. If you’re looking for a cool present or just something fancy for yourself, you will find some unique products here. Normally design isn’t affordable, but the products from MCHL are.

Besides the experience in the product, serendipity seekers and authenticity, wonderlust is also an important thing you can see in some of the products in the MCHL store. Wonderlust means, see the extraordinary in the ordinary. People that feel connected with wonderlust, want to amaze and wonder, reflect and appreciate, but also want to see the small things in life. The E 5.55 is a good example of appreciating the small things in life.

Behind every kind of product is a story and that’s what makes it so special and why people feel connected with the products. This might be a good reason that the products from Michiel Cornelissen has future growth potential.

In short, it’s not only affordable. It’s also unique, has a story and is innovative and durable.


Offline: I went to Utrecht to search for some coolhunts on 14-11-14. I found this shop walking down the Oudegracht in Utrecht.

Online: After visiting this brick ‘n mortar shop, I looked on the internet for some extra information about MCHL.



United Nude – A highlighted dark-shop concept


Brands can be experienced to the core. Flagship stores give us a good insight of the brand’s identity. It’s more than just selling products. If you’re in for a memorable experience make sure to visit the flagship store United Nude in Amsterdam.

What is it?

United Nude is a brand founded on conceptual design, clarity, elegance and innovation.It has a wide variety of shoes, from injection molded shoes to high-end carbon fiber heels.

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It all started with the broken heart of Rem D. Koolhaas (Creative Director and Co-founder of United Nude). Rem’s effort to get back the girl was made by reducing architecture to its smallest and most tender scale, that of a woman’s foot. His romantic inspiration appeared to run out at a reality.


Galahad Clark (Founder and seventh generation shoemaker from Somerset, England) saw the ‘Möbius’ shoe model and he was convinced immediately. Rem and Galahad created United Nude, with their unique talents and shared vision. United Nude launched the Möbius shoe in 2003, which since then has been recognized as a design-classic. United Nude also became the leader in architectural footwear.

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Some of United Nude’s recent highlights are the nine successive Haute Couture shoes with Iris van Herpen, Lady Gaga’s Fame shoes and the Nova Shoe by Zaha Hadid.

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But besides Iris van Herpen and Zaha Hadid, UN has a lot of collaborations, for example: Mattijs, Antoine Peters, K-Swiss, 223, 5PRCITY, Dr. Sky, Calligraffiti and Mashama.

The brand has positioned itself at the intersection of design and fashion and gained international appreciation for the brand’s creative work. United Nude is with its over 10 years of experience in 3D printing, now a regular collaborator with 3D printing market leader 3D Systems. The shoes are sold in over 40 countries. Besides Amsterdam, there are also flagship stores in London and New York.

The DNA and characteristics of the brand’s products are distinct in the interior design of the flagship store in Amsterdam. The store has a dark-shop concept. It’s completely dark in all areas other than those where the products are showcased and literally highlighted.

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The most important and markedly element of the store design is the Wall of Light. This is a computer-controlled LED wall, which displays the United Nude products as a work of art embedded in geometric frames.

The flagship store of Amsterdam is located in the prestigious city center address of Spuistraat 125A.

Why is it cool?


First of all, the story behind United Nude is what makes the concept so strong. Secondly, United Nude works with a lot of great designers, architects and other people, like Iris van Herpen and Zaha Hadid.

But also, United Nude has a perfect balance between concept, style and comfort.The shoes are innovative and rare. You see the newest shapes and materials combined with different techniques in the products. Unique, is that United Nude has designed and developed its own materials. You can think about printed fabrics with geometric designs, but also woven fabrics, quilted fabrics and rivet concepts on top of luxurious leathers. Normally, the shoes are more casual, but always with an architectural twist. That’s what makes it so special.

United Nude for sure has future growth potential, because with every passing season it successfully found its way to become a part of daily life. From catwalk to your feet, the shoes of United Nude have style and comfort. Strangers on the street will comment on the innovative and geometrically strong designs.

If we take a look at how United Nude can improve the quality of life, we see some important elements. The comfort part will help increase the physical wellbeing. Your emotional wellbeing will increase by respectability, confidence, satisfaction and the mental state that the shoes of United Nude give to you. Also social wellbeing is important, because you spread the word to others how amazing these shoes are and from the other side people can give positive feedback. Last but not least, it will increase your material wellbeing if you buy a pair of shoes. 

Besides the product itself, the experience in the flagship store increases your experience of the brand. The Wall of Light is really spectacular, while standing in a dark shop.

In short, this memorable experience is something you really have to see in your leisure time.


Offline: On 11-11-14, I went to Amsterdam for this coolhunt and visited the Spuistraat 125A.

Online: After visiting the flagship store in Amsterdam. I looked on the internet for some extra information about United Nude.