First 3d-printing products were expensive and maybe a little bit uncommon. But now 3d-printing becomes part of our daily life and you see it more often. Stores that have this kind of products are hot and we all know a little bit of this manufacturing process. In the experience economy we are living in, the story behind the product is becoming more important. Especially for the serendipity seekers, people that discover and explore for new experiences and make room for fortunate accidents. They also focus on process versus product. You can say, that there is an increasing demand and need for authenticity. Now there is a store where you can find experience in the products, it’s called MCHL.
What is it?
MCHL is a brick ‘n mortar shop located in Utrecht at Oudegracht 254. The shop has opened just a couple of months ago and might be one of the first shops in the Netherlands to sell only 3d-printed products.
You can find products that are one-of-a kind. All the products are made by a 3d-printer and Dutch designer Michiel Cornelissen designs them. Cornelissen is engaged in digital manufacturing, technologies such as 3d-printing that can manufacture complex products without the need for large investments. This is also reflected in his designs in the shop, where he merges special user products with the technology of 3d-printing. In the shop you can find jewelry, interior products and electronic accessories for example.
Some special products are One In A Million Bird, Happy Bird, 36 Pencil Bowl en E 5.55. They all have a special story. But the story behind the E 5.55 is charming.
The E 5.55 is a necklace made of 3d-printing and 111 five-eurocent coins. This idea is designed by the fact that Cornelissen was intrigued by the beauty of some of the things we take for granted, In this example the five-eurocent coins, that are little industrial gems. It’s a project that wants to show us the intricate geometries and flexible behavior that is possible with 3d-printing by holding 111 five-eurocent coins firmly in place to create a gorgeous necklace. You can buy the E 5.55 as a complete necklace with coins, or make it fun by buying it as a DIY (do it yourself) project. This is an unique and special jewel with a beautiful story behind it.
If you want to know more stories behind the different kinds of products, take a look at http://www.michielcornelissen.com/home.html or visit the store in Utrecht.
Why is it cool?
It’s cool, because design, production and sales are closely linked now. It also seems like there’s something new to experience in MCHL every week. If you’re looking for a cool present or just something fancy for yourself, you will find some unique products here. Normally design isn’t affordable, but the products from MCHL are.
Besides the experience in the product, serendipity seekers and authenticity, wonderlust is also an important thing you can see in some of the products in the MCHL store. Wonderlust means, see the extraordinary in the ordinary. People that feel connected with wonderlust, want to amaze and wonder, reflect and appreciate, but also want to see the small things in life. The E 5.55 is a good example of appreciating the small things in life.
Behind every kind of product is a story and that’s what makes it so special and why people feel connected with the products. This might be a good reason that the products from Michiel Cornelissen has future growth potential.
In short, it’s not only affordable. It’s also unique, has a story and is innovative and durable.
Offline: I went to Utrecht to search for some coolhunts on 14-11-14. I found this shop walking down the Oudegracht in Utrecht.
Online: After visiting this brick ‘n mortar shop, I looked on the internet for some extra information about MCHL.